This article will teach you new ways to harness the power of one of Google’s most important SEO tools.Īlso Read: ChatGPT for SEO: 20 Ways to Leverage ChatGPT in Your SEO Activities We can discover seemingly endless ways to gain more keyword search volume insights by exploring different Google Trends menus and options. In addition, other functions in Google Trends can help with the accurate segmentation of keyword data, which can help with understanding what geographic locations are best for promotional efforts and discovering new and trending keywords.

So, while paid SEO tools estimate keyword traffic, the data presented by Google Trends is based on actual search queries rather than educated guesses. The SEO tools then perform a calculation based on their best guess of how the data correlates with Google keyword search and traffic volume. The clickstream data is typically derived from anonymized traffic data collected from users.

However, those figures are only estimates based on a combination of internet traffic data providers, Google Keyword Planner, scraped search results, and other sources. Paid SEO tools, unlike Google Trends, provide keyword traffic volume numbers. Google Trends is a surprisingly helpful tool for keyword research, especially when using advanced search options that are almost invisible.